The adage ‘you need to spend money to make money’, applies to all businesses, and purchasing a membership on Tryst is a great way to improve your chances of getting more clients - particularly when there's so much competition! If you’ve purchased an advertising package with Tryst, it’s understandable that you might feel anxious about getting the most bang for your buck. You might check the Tryst search results, for example, to make sure you’re showing up, and start to worry if you don’t appear right at the top of every search, even though you’ve paid for a premium package. But before you panic, read this!
Tryst is always working to ensure everyone gets a fair amount of exposure on the site. Once you know how it works, you’ll feel much more confident that your ad is being seen by the right potential clients.
Tryst is a search-based platform - we show different profiles to different visitors, depending on their location and the other search options they’ve specified. Tryst has crafted an algorithm that takes into consideration dozens of factors that determine where your ad appears in the list of results when a client searches for a provider. We go out of our way to make the listings on the site as fair as possible, for as many people as possible. This means that the order of appearance in search isn’t just about paying for an expensive package! Other factors - such as your advertised location or when you last logged in - can also influence your ranking. Most importantly, we don't allow payments for "bumps" to the top of the listings, as we feel this isn’t fair for less privileged workers.
Ranking well in search results on Tryst is all about maximising your profile to best fit what clients are searching for and engaging with the site in a way that will make your ad more popular. Premium Plus members get the best visibility in search results, but it's not unusual for Basic, Standard, or Premium members who take full advantage of the Tryst platform to rank higher! Regardless of which package you pay for, it’s helpful to put in a bit of effort to ensure your profile is optimised.
Here are some tips for honing your profile on Tryst for the best possible results:
Choose the best possible location
Your proximity to a client's search location gives you a significant boost in search results, compared to providers who may be slightly further away. For example, if a client searches for workers in Fort Worth, they'll also see providers in Dallas - but providers who specifically list Fort Worth as a location will have an advantage. For this reason, it’s worth carefully considering which locations you list on your profile, and choosing the most lucrative options.
Be active on Tryst.link
From the feedback we’ve received, we know that many clients prefer providers who are active on the Tryst platform. Logging in to Tryst regularly, as well as marking yourself as ‘Available Now’, will slightly increase your ranking in search results. There’s also a psychological benefit - when clients can see that you've been online recently, they're more likely to feel confident and comfortable when they reach out to you.
Fill out all the details on your profile
If you're in a busy location, make sure you've filled out profile details such as physical attributes, services, and so on. The busier the market is the more specific you want to be, because clients use these details to narrow down their search. That said, don't spam your ad with tags! Being miscategorised not only hurts your fellow providers, it won't show your ad to the people that want to see it. It can also hurt our number of site visitors as a whole.
There’s another reason you should fill out your profile thoroughly, and it’s all to do with marketing. This is likely stating the obvious, but clients like details. Besides your excellent photos and a creative description, they also like to see a list of your services and rates, a contact phone number, your availability, a contact email address, deposit/cancellation policies, social media links, as well as any other links to websites or content you may have online. Profiles with all this information filled in are more likely to rank higher in search results, and more likely to appeal to clients, and thus garner more engagement.
Include a link to your profile on your website
Put our banner up on your site, or even simply link to your Tryst profile on your website. This doesn't affect your search results in Tryst, but will help boost Tryst in search engine rankings (aka backlinks), which will help bring more visitors in general and more visitors on Tryst means more eyes on your profile!
We try to be as fair as possible
Even after you’ve paid for an advertising package, filled out your profile, and logged in regularly, you’ll still see some variation in search results. There is a random element to Tryst's search algorithm. We do this to provide a fair experience for all users. Providers on the same membership tier are also randomised - for example, all Premium members get the same base level of search result rank, but the algorithm regularly provides a random boost to all the Premium members so that everyone gets a turn at being featured at the top of the page.
So remember, while paying for a Premium Plus membership will give you a boost, it will not guarantee you the best results possible on Tryst! Follow the tips in this guide to ensure you’re making the most of the platform and getting your profile in front of as many new clients as possible.
